Experience the pulse of your brand exactly as consumers and retailers perceive it.
Pulse is the essential FMCG intelligence engine, delivering instant brand health insights by tracking retailer promotions, consumer sentiment and emerging trends. Access actionable insights via a dashboard or ground your Enterprise AI with the most complete suite of verified FMCG data
WHAT IS
PULSE
Pulse by GrowthDesk is the intelligence engine for modern consumer brands, delivering the insights teams need to make smarter, faster decisions with sharper context. From brand and trade marketing to product development, sales, and executive leadership, Pulse empowers organizations to move strategically and with confidence. By distilling billions of FMCG data points into real-time, actionable intelligence, Pulse enables you to see clearer, act sooner, and grow stronger in an increasingly competitive market.
GrowthDesk’s suite of FMCG solutions has helped brands win across markets and shelves
Pulse by GrowthDesk turns billions of FMCG data points into insights that help you see clearer, act faster, and grow stronger.
Engineered for Growth Leaders
Brand & Trade Marketing
Monitor brand health, competitor campaigns and consumer sentiments and retailer promotions to sharpen positioning, outmaneuver competitor campaigns, and optimize promo and contest mechanics in your market.
Sales / Key Accounts
Arm account teams with category, price, and promo intelligence to craft stronger sell-in stories, business planning, and place the right packs and mechanics for each retailer and territory.
Product & R&D
Insights & Analytics
C‑Suite
Gain a real-time, single view of brand health, competitive position, retailer dynamics, and adverse signals to pre-empt risk, and align teams on where and how to win.
From Fragmented Insights to Trusted Intelligence
What Differentiates PULSE?
Fresh, Connected Data
PULSE moves beyond static reports and fragmented datasets, giving leaders continuous visibility into the market and enabling proactive decisions.
AI Grounded by Reality
By powering AI with real-time FMCG data, PULSE ensures insights are accurate, relevant, and actionable rather than generic or outdated.
A Verifiable Intelligence Layer
PULSE delivers a trusted layer of intelligence that validates insights, empowers decision-makers with confidence, and strengthens analytics across the organization.
Powering Your Stack with Pulse
You can access PULSE in three seamless ways:
Dashboard with pre-built analytics lenses and role-based views
Through your preferred Data Cloud such as Snowflake, Databricks, or AmazonS3
AI grounding by connecting to your preferred Enterprise AI (Copilot, Gemini or ChatGPT) as a knowledge base with a ready-to-use prompt library
Market and Data Coverage
Pulse provides a uniquely comprehensive view of the FMCG landscape by unifying billions of data points across brands, retailers, and consumers into a single intelligence engine. Its breadth spans brand promotions, retailer-led campaigns, product launches, adverse mentions, consumer sentiment, social media conversations, and emerging consumer trends, all tracked across 3,000+ core brands, 200+ product categories, with monthly refreshes.
Intelligence Layers
Retailer‑Led Promotions
Focused on the in-store and online retail environment, this dataset tracks how retailers promote products across categories, from discounts and bundles to shelf placement and campaign duration.
It offers granular insights into how retail dynamics influence consumer choices and brand performance at the point of sale.
Brand Promotions
This dataset provides a comprehensive view of promotional activity at the brand level, capturing detailed information on campaign types, timing, formats and retail partnerships.
Consumer Sentiment
This dataset delivers rich and contextualized feedback on how consumers talk about brands, products and experiences on social media and the internet.
Powered by narrative sentiment analysis, it helps your teams understand the emotional drivers behind brand perception and how to respond with precision and empathy.
Consumer Trends
This dataset highlights the behavioral signals, and lifestyle shifts that shape consumer demand.
By identifying patterns in interest, purchase intent, and emerging needs, it enables your teams to anticipate market movements, tailor messaging, and align product or campaign strategies with what truly matters to consumers.
Social Feeds
PULSE captures real-time public social conversations across brands, categories, and regions, to give your teams a live view into the consumer voice.
This dataset surfaces how people engage with your brand and competitors, helping uncover emerging trends, campaign reactions and shifts in perception.
Brand Adverse Mentions
This dataset monitors and analyzes real-time conversations that signal dissatisfaction, emerging issues, or brand risk. By identifying the origin, nature and spread of adverse mentions, it allows organizations to act swiftly, minimize impact and protect reputation through informed and proactive responses.
How Teams Uses
PULSE
Brand/Marketing Manager
Objective:
To design a new promotional campaign that maximizes sales lift and brand engagement by leveraging past performance data and competitive insights.
Use:
Use Retailer-Led Promotion and Brand Promotion datasets to analyze which promotional mechanics (e.g., “buy one get one,” bundle offers, digital contests) have historically generated the strongest lift and engagement across similar product categories.
Example Prompt:
Act as a strategic marketing analyst for our upcoming beverage launch in Southeast Asia. Using Pulse data, analyze all competitor promotion activities from the past 6 months within the beverage category. Identify the top 5 promotional mechanics and messaging themes that achieved the highest engagement and sales impact. Provide a concise summary with the key retailers and categories involved, and recommend the three most effective mechanics to test in our upcoming campaign.
Social Media/ Brand Manager
Objective:
To monitor brand health and competitor sentiment in real time, enabling rapid responses to negative chatter and amplification of positive trends.
Use:
Use the Consumer Sentiments dataset to track sentiment shifts and uncover qualitative insights behind changes in public opinion.
Example Prompt:
You are a brand reputation analyst. Use the “Consumer Sentiments” dataset to review our brand’s sentiment trajectory and that of three competitors over the last 90 days. Identify major negative sentiment spikes and summarize the primary causes (e.g., packaging complaints, pricing backlash, or product quality discussions). Suggest three response strategies for the social media team to mitigate risks or leverage positive momentum.
Product Marketing/Brand Manager
Objective:
To validate whether a planned product launch strategy aligns with current market trends and consumer behavior.
Use:
Use the Consumer Trends dataset to identify topics and interests trending among the intended consumer segment.
Example Prompt:
Act as a consumer insights strategist for a new snack product launch targeting young adults and families. Using Pulse’s “Consumer Trends” dataset, identify the most discussed topics, preferences, and viral trends within this demographic in the past 3 months. Compare these insights against our planned launch messaging and recommend one or two adjustments to ensure stronger market resonance.
Sales Director / Key Account Manager
Objective:
To enhance retailer partnerships with data-driven recommendations based on past performance and promotional success.
Use:
Leverage the Retailer-Led Promotion and Brand Promotion datasets to assess promotional patterns and co-branding opportunities by retailer.
Example Prompt:
You are preparing for a quarterly business review with a major retail partner. Using Pulse datasets, analyze our brand’s promotion performance across this retailer’s stores in the past 12 months. Identify the two most successful promotion types and product categories, and recommend a new joint promotional plan including proposed mechanics and timing to maximize sales and category growth in the next quarter.
Product Manager / R&D Lead / Insights
Objective:
To identify unmet consumer needs and develop new product concepts grounded in real consumer sentiment and trend data.
Use:
Combine Consumer Sentiments and Consumer Trends datasets to find gaps and emerging opportunities across ingredients, benefits, or experiences.
Example Prompt:
Act as a product innovation lead. Use Pulse’s “Consumer Sentiments” and “Consumer Trends” datasets to explore conversations around healthy beverages in the last year. Identify recurring consumer pain points or desires related to flavor, formulation, or packaging. Summarize the top unmet needs and recommend two new product ideas that directly address these insights.
CEO/CMO/Strategy Lead
Objective:
To obtain a holistic view of brand health, competitive position, and emerging opportunities for strategic planning.
Use:
Combine insights from all Pulse datasets including Retailer-Led Promotions, Brand Promotions, Consumer Sentiments, and Consumer Trends for a single-pane market overview.
Example Prompt:
You are preparing for an executive strategy meeting. Using Pulse’s full dataset suite, generate a high-level summary of our brand’s performance in the past quarter. Include a comparison of our promotion frequency and effectiveness versus top competitors, sentiment analysis of our brand versus peers, and one emerging consumer trend that represents a growth opportunity. Conclude with a strategic recommendation for the next two quarters.
Global FMCG Intelligence:
Coverage Without Borders
Pulse provides a uniquely comprehensive view of the FMCG landscape by unifying billions of data points across brands, retailers, and consumers into a single intelligence engine. Its breadth spans brand promotions, retailer-led campaigns, product launches, adverse mentions, consumer sentiment, social media conversations, and emerging consumer trends, all tracked across 3,000+ core brands, 200+ product categories, with monthly refreshes.
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